QualitativeResearch

Focus Group Interview: Purpose; Department Area; Types; Advantages and Disadvantages.

A Focus Group Interview is a qualitative research method designed to gather rich, detailed information regarding the concepts, perceptions, and ideas held by a collective group of individuals. Unlike traditional interview formats that typically involve a straightforward question-and-answer exchange, a Focus Group Discussion fosters an interactive environment where participants engage in thoughtful dialogue about the […]

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Non-probability sampling: Feature, Types and Advantages

Non-probability sampling is a method where not every member of the population has an equal chance of being selected for the sample. Instead, the researcher selects participants based on subjective criteria, convenience, or specific characteristics. It is commonly used in exploratory research when the focus is on gaining insights rather than ensuring a representative sample.

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